graphic design
Senka Loosemore studied Graphic Design at Croydon Art College in 1991, building a strong foundation in visual communication, composition, and conceptual thinking. Early in her career, she won a national Royal Mail design competition linked to David Hockney, before establishing a career in advertising.
She worked with a range of blue-chip clients, including the BBC, Nissan, and Waterstones, developing a disciplined and strategic approach to image-making. Clarity, structure, and the relationship between form and meaning became central to her practice.
Although her work has since shifted toward fine art and documentary photography, this graphic eye remains fundamental. An emphasis on composition, negative space, and visual restraint continues to shape her approach.
This background directly informs her ongoing photographic project Exposure Syndrome, where the precision of design meets autobiographical and psychological enquiry, creating images that explore control, fragmentation, and the pressures of contemporary visibility.
